The inspection request is the main action.
One clear ask on every page. Not "get a free quote on a new roof," which is a bigger commitment than the visitor is ready for.
Hail comes through Lake County and by the next afternoon there are flyers on every door. Your website is how a homeowner tells you apart from the trucks with out-of-state plates.

A storm hits Gurnee on a Tuesday. By Wednesday a homeowner has three flyers, a knock at the door, and a neighbor telling them to call somebody before the next rain.
They do what everyone does. They type "roof repair near me" and start opening tabs. They are looking for one thing: a company that is actually from here and will come look at the roof without turning it into a sales visit.
That homeowner is not ready to buy a roof. They are ready to have someone climb a ladder and tell them the truth. Your site should ask for that, and nothing bigger.
They cannot see the roof. Explain what hail and wind damage look like from the ground, and what you check when you get up there.
If water is coming in, tell them what you do first and whether you tarp. A date beats a promise.
Your town, your years here, and jobs in neighborhoods people recognize. This is the single biggest thing separating you from a storm crew that leaves in October. We make the same case for ourselves on our service area page.
Homeowners are confused about this and get burned on it. Say plainly what you handle in a claim and what stays with them and their adjuster.
Asphalt shingle on a 1990s subdivision colonial. Show the work, say what it was, and use addresses only with permission.
One clear ask on every page. Not "get a free quote on a new roof," which is a bigger commitment than the visitor is ready for.
Built so you can point a flyer, a yard sign, or a Facebook post at one page that loads fast when half the town hits it at once.
A missing ridge cap and a full tear-off are different conversations with different budgets. We give each its own path.
We describe what your company actually does in a claim. We do not write anything that sounds like a promise about coverage, because that is not yours to promise.
What the roof was, what you did, how long it took. Credentials and manufacturer certifications go on only when you send us the paperwork.
$0 website build fee. $297 a month. The build, the hosting, one domain up to $25 a year, and small updates through the year. Text, photos, hours, and prices. A new page or a redesign is quoted separately. Every price and every term is written out in one place.
We usually have a site ready to read in about five days, which matters if you are trying to be online before storm season. That is a typical timeline and not a guarantee, and waiting on your job photos is the usual thing that slows it down.
The Enhanced plan is $349 a month. It adds an online calendar so a homeowner can book an inspection slot themselves, and a chat widget that turns a storm-week question into a text on your phone.
You read the site on a private link first. Billing starts the day it goes live, prorated for the days left in the month. See how the build itself runs, step by step.
Yes. The pages are hand-coded and light, with no plugin stack to slow them down. A spike in traffic from a storm post will not take the site offline.
Say what your company does. Document the damage, meet the adjuster, provide a scope, whatever is true for you. We keep the wording to your real process and out of the territory of promising a claim gets paid.
Yes, and they carry more weight than anything else on the site. Get the homeowner's permission before you name a street or a subdivision.
That is your business decision. If you offer one, we put it on the site exactly as you define it, including anything it does not cover. Vague free offers create arguments on the driveway.
Emergency repairs split from planned work, with the service area readable from a phone.
The menu as text, today's hours, and a tap-to-call button above everything else.
What you work on, what a diagnostic costs, and where to leave the keys.
See every trade we build for, including the businesses without a guide page yet.
Tell us about your roofing company. We build the site, you read it on a private link, and billing starts only when you say go.